It's a funny old thing this creative lark. You bust a gut for a pitch, put your heart and soul into some great concepts. Yes maybe they need a little more work, but it's the thrust of the concept. But it didn't happen for you this time. The job went dead... or did it? Did it turn into something else? Or did that work make its way across town to inspire another creative? Who knows? Ours circa 2007... the other circa 2010. Funny how things turn out, isn't it.
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