Monday, 23 September 2013

Lateral thinking?

Not every job has a big budget, but that doesn't mean that it shouldn't get a big idea.

We pride ourselves on creating cost effective creative solutions to briefs that would normally prove difficult to create unique, hard working and visually pleasing ideas. This 'Point of Sale' unit is just one example.

Trying to create a short run POS unit with a brand enhancing cool look is normally an expensive business. But we struck upon the idea of using laser cut plywood - and using the laser to etch the graphics on to the wood. And in one fell swoop got rid of several conventional processes that push the price of paper based units skyward.

Not only did this production technique remove costly processes, but it promoted the companies ecological values and helps enhanced the brands urban coolness, by designing a materials based counter top unit. Plus it allowed for a very simple construction method, one that ensured that notoriously lethargic retail assistants would actually put it together! Meaning the unit will get sited more often than not! There's no point designing the next award winning 'thing-a-ma-gig' if it doesn't do it's job of work for the client. And at the top of the list is making sure your POS unit ( in this case ) doesn't stay in the delivery cartoon gathering dust in the store room!

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